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For businesses replying

When a review comes down

Every genuine review publishes, including the harsh ones. A business cannot pay, ask, or argue a review away. Moderators remove a review for these reasons only:

A low rating, a strong opinion, or a business that disagrees is never a reason. Reviews stay up while a business challenge is checked, with a neutral note. Every removal is counted on the business profile and in the transparency report, and the reviewer is told why.

Referral rewards for past customers are allowed as long as they never depend on leaving a review or on what the review says. Paying for reviews is not allowed at all.